Our Principles
February 27, 2018
Let’s get deep for a second. Every company (and person) should have a set of principles they operate within. Whether your
The Pitch
We will make you more money (pretty simple, right?). Our overarching goal is to help you connect untapped opportunities for your media business and monetize audience, data, traffic and content in new ways. Digital is what drives growth for publishers and generally the rate at which client expectations and adtech capabilities are evolving is faster than those publications can keep up. That’s where we come in – your new secret weapon to make those lofty objectives attainable. Let’s go.
Fancy Skills Chart
We've built, scaled and sold every aspect of digital publications. With that said, of course we have some skills that are stronger than others. So here are a few of the key areas that may be relevant to your business.
Overscore Services
Our services are available in a number of formats - from becoming embedded within your team to tackling specific objectives on a project basis. The output of those efforts can range from deep discovery analysis to team workshops, process creation, implementing new products or stepping in on live sales discussions.
Below is a summary of several core focus areas but by no means a comprehensive list.
SALES COACHING
Some popular areas of guidance include: objective based selling, cross selling silo'd capabilities and mediums, selling audiences vs. products, key performance metrics for digital products, use of OKR's and other guiding tactics.
TACTICAL SALES OPS
The admin items that make or break a sales org. Best practices around: Account sorting, product pricing / packaging / sequencing, setting activity and pipeline goals, contract terms, product building blocks, internal rules of engagement.
ENTERPRISE ACCOUNT GUIDANCE
Closing the big, high maintenance, long sales cycle accounts is an art AND a science. Not to mention retaining that business longer term. Whether we are embedded in your team or advising - we'll help win and retain these accounts.
DATA SEGMENTATION + TARGETING
Audience data is your most valuable asset. Building products that leverage this proprietary data is the best way to satisfy evolving client needs + reinforce value of direct campaigns. We will help organize your data set and then create compelling products around it.
CUSTOM CONTENT STRATEGY
Content marketing is all the rage, and everyone has a different definition of it. We'll help you develop the systems required to produce and/or feature original client content across your network and sell corresponding promotion.
REMNANT REVENUE
Maximize revenue potential of your unsold inventory across display and mailings. The remnant game is a complicated, always changing ecosystem that requires big business decisions and ongoing management. We know the players and have the playbook.
MAXIMIZING MAILINGS
The balance of maximizing email revenue vs. angering your members is a delicate one - and there is no perfect plan. But there are best practices around list hygiene, interest based segmenting, frequency of sends, content vs. ad mix and a ton of other complex tricks.
COLLATERAL THAT CLOSES DEALS
People underestimate the value of a powerful deck in your tool box. As digital offerings get more complicated, the ability to explain them in a concise and visually appealing way is important. We can help you create documents that legitimately can win you business.
DIGITAL DUE DILIGENCE
Our operator background is uniquely suited for assisting with the valuation of digital properties. Whether you are looking at an asset to acquire or considering a sale of your own assets, we can help provide honest insight into the current value and growth potential.
Team
